Investing in Water Parks: Key Questions
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How does one build a successful water park? This is a question that every water park investor is deeply concerned about! From our analysis of the current status of China’s water parks, it is evident that many investors lack proper early positioning and planning, or they proceed blindly. Generally speaking, when investing in water parks, there are several critical questions that investors must consider:
1. Why build a water park?
What was the original intention behind investing in the water park? Investors must ask themselves this question when deciding to build a water park in a particular location and seek a clear answer!
(1) Market demand
Is there any market demand for water parks at the project site? If there is no market demand, the probability of success will be minimal.
(2) Cultural and tourism integration
From a practical perspective, many companies invest in the construction of water parks due to market demand and the entry of cultural tourism. This is often policy-driven, with local governments increasing investment in the cultural and tourism sector. When companies invest in cultural and tourism projects, water parks serve as an excellent entry point. Compared to other cultural tourism projects, water parks have unique characteristics: relatively small investment, short construction period, low operating cost, and short-term popularity. These features make water parks a preferred choice for many companies entering the cultural tourism sector.
(3) Real estate package
Many water parks in China are developed by real estate companies to support real estate projects. Often, investors are not concerned about the profitability of the water park itself; the primary profit comes from real estate. In recent years, local governments have mandated the inclusion of cultural and tourism projects when land is sold, compelling real estate companies to undertake such projects. As a supporting facility for real estate, water parks are undoubtedly the best choice.
(4) Wow! The water park is so hot!
Many private enterprises and owners, not originally in the tourism or amusement industry, have seen or heard about the popularity of water parks in the summer. This has led them to blindly follow the trend and invest in water parks, which can result in significant investment risks.
More on Lanchao Amusement Technology Co., Ltd—the No.1 in waterpark design, engineering, manufacturing, and installation in China. Over 18 years later, we are the most trusted name in the water park equipment industry in China, having developed thousands of projects domestically and internationally, including 5 of China’s top 10 water parks and many others in Eastern Europe, the Middle East, Southeast Asia, and beyond.
Lanchao is the top and most professional water park manufacturer in China, specialising in planning, design, manufacturing, and installation of equipment, landscape gardening construction, and operation (management) services for water park projects. In Conghua and Shaoguan, we have built two manufacturing bases covering a total area of 120,000 sqm with more than 500 staff, including workshops for fibreglass water slides, steel structures, and sculptures.
Lanchao boasts a professional team of over 200 experts specialising in theme park planning, engineering, landscaping, R&D for water park equipment, and engineering construction. Some team members have over 20 years of industry experience. Lanchao focuses not only on beautiful design but also on functionality and economic profitability.
Lanchao is committed to providing the best-quality products and services by investing in continuous research and development. We have established a dedicated water park equipment research centre with the strongest design and research capabilities, holding more than 70 patents. We are also a member of IAAPA and the National Aquatic Entertainment Facility Standard Unit, with three technical staff from our company setting the GB/T18168-2008 standards (Specifications of water amusement equipment category). Lanchao is the unique company in the water park equipment field reported by CCTV—the most credible media—as the brand enterprise of “Made In China”.
For more information, contact us at +0086-20-39218293 or [email protected]. Please visit us at www.gzLanchao.com or www.hswaterslide.com for product information, news, events, and other updates.
For those considering water park investment, it is crucial to understand the market demand, cultural and tourism integration, real estate packaging, and the potential risks of blindly following trends. By addressing these factors, investors can make informed decisions and increase their chances of success in the water park industry.
